The Study On Analysis & Application Of Plane Visual Images In Advertising Persuasion

From direction to persuasion, then Ads encourage consumers to purchase goods; it is the historical development of advertising communication strategy. Advertising persuasion is the analysis on the function of Ads from the advertising effectiveness. The essential of advertising persuasion is encouraging purchasing. It bases on enabling consumers to make a positive attitude to specific brands or products, or to change their negative attitude formerly.In virtue of its unique media characteristic, the plane visual images play a different role from other kinds of media in advertising persuasion. By focusing on the application of plane visual images in advertising persuasion, this paper analyses the application and effectiveness of plane visual images in central and peripheral persuasion routes by ELM, and he advertising persuasion effectiveness of the plane visual images have made and the factors which affecting it are also discussed. There are some applied proposals about plane visual images in advertising persuasion have been raised finally by all the analysis above. It is about how to play the persuasion effectiveness better of plane visual images in Ads.So far, there is no any domestic scholar has been researching for combining plane visual images into advertising persuasion exactly. It is the one of the innovations in this paper. By analyzing related communications theories, the results of consumer survey and illustration of typical Ads cases, this paper analyses the combination of the two contents clearly and summarizes how to enlarge the advertising persuasion effectiveness about the plane visual images in order to stimulate more ideas from more advertising scholars about this issue.