A Study Of China Advertising Greative Under The Visual Culture

In the21st century, human society across into the era of information science and technology, the development of the science and technology progress to spread information into a trend of highway, international trade, business communication increasingly common. The pace of life in today’s increasingly speed up, humanity in order to more closely and easily exchange, has been looking for a language barrier can beyond the means of communication. Therefore, all kinds of new media are in the line of sight of people score, make graphics, video, etc transmission way more and more get the favour of people, and tend to enjoy a visual aesthetic feeling and at the same time so as to get information. Visual communication began to be outside information communication and the main bridge of communication.Plane advertisement in the visual culture the propagation characteristics of the main show is in the medium of graphic symbols visual communication. And social development today, design and the combination of modern science and technology, make the graphic symbol design concept, conditions and the technique of expression are changed greatly. Modern graphic advertising products themselves in the spread of information, but also in the spread carry goods thought, value idea, aesthetic consciousness and cultural value, namely the cultural goods value, so that the consumer groups get in addition to product itself more profound culture idea and visual impression. This article from the vision of the concept of culture, visual culture on the influence of the plane design and creative requirements, China plane advertisement development and outlook, etc and combined with plenty of domestic and foreign graphic award winning entries of the case, the plane advertisement creativity performance to carry on the system the research, find out the our country graphic performance problems, and how to solve these problems, certainly will will be more conducive to China’s advertising culture to the spread of Chinese nation brand establishment.