The Study Of CPV Based On Product Design Tactic

The market competition comes from the limited of the resources, business enterprise usually hard convert the limited resources as the basic need of the consumer, how can acquire feeling of consumer to product to know an attitude, and design the development stage to convert into it in the product the special competition ability of the product have become the business enterprise is the most hard is surmount of one of the source of competitive advantage. Know the customer feeling the result application of worth investigation in the product design strategy of the development stage of the product, can lower the indetermination risk of the new product development stage by the root, reduce a product produce because of deviating the consumer need of sink cost, promote the market of the product competition ability effectively, insure a business enterprise low cost turn with difference to wait a strategic implement.On the basis of the former study, combine the excellent case example in the market competition, tally up 19 product design strategy that can know a worth creation to influence greatly more to the customer feeling and have widespread applicability in the meantimes. Then make use of the product design strategy and modern to statistics a method to combine together the in general use type of tally up, set up a kind of design the strategy angle to identify from the product with the method evaluated the customer feeling to know value. End, apply an origin to study put forward of according to the product design strategy of the customer feeling know the value research method to nearly 100 have already purchased household-use car customer to carry on the substantial evidence research, got this part of consumers for the household-use car product of the feeling know characteristic.