Study Of Li Ning Company Brand Marketing Strategy

In recent years, with China's rapid economic development, and continuously improve the standard of living, the sports industry has been greatly developed, the 2008 Olympic Games in Beijing held a more sporting goods industry in China has created favorable opportunities for development.Sporting goods market in the face of strong demand, China's sporting goods manufacturers are not optimistic about the current situation, the biggest problems and deficiencies is the lack of a strong brand. Only through establishing a strong brand, to enhance the competitiveness of enterprises.It is precisely because of this situation, the paper of the Chinese sporting goods industry leading enterprises - Li-Ning Company to study, according to marketing management, enterprise strategies, such as knowledge of research. In this paper, the Chinese sporting goods manufacturers of brand management have some practical significance.