Study Of Strategy For Promoting Chiness Brands Competitiveness

With the changes in the pattern of market competition, Chinese enterprises have changed purely competitive products to brand competition. Brand is the sum of all intangible assets holographic concentration, brand competition has become a major means that enterprises promote the market competitiveness and the market share. Brand competitiveness is the comparison capability of enterprises in the market and the core competitiveness of enterprises external performance. At present, many Chinese enterprises are still weak brand awareness, brand positioning missing, brand communication and low efficiency, the technological innovation capability and core competitiveness of the weak, and lack of independent brands, which restricted to our corporate brand development speed and impede our brand internationalization of enterprises process. Therefore, how to set up a high-quality brand, and promote our brands competitive position, has become a test of Chinese enterprises one of the most difficult problems. Research on how to promote the competitiveness of Chinese enterprises brand strategy is an important theoretical and practical significance.With the poor competitiveness of Chinese enterprises brand of reality, in view of the enterprise brand management issues, Taken analysis, summarized deduction, comparative analysis, empirical research, theoretical and practical ways of combining to use theoretical study and standardized research, also with"brand competitiveness of the eight-level structure"and using modern brand strategy theory to propose how to promote the strategic measures for Chinese enterprises brand competitiveness. For example: The first is to strengthen the brand strategy publicity, the second is to create a good brand strategy for the implementation of the social environment, the third is cultivating a good implementation of brand strategy market environment and the fourth is given full play to promote enterprises in the strategic role of the mainstay.