Research On Corporate Social Responsibility And The Advancement Mechanism Of CSR

In the last few years, the corporate social responsibility arouses more and more people's interest, regardless of the government officials, the entrepreneur, the ordinary consumer, when talks about the enterprise management and the social development question, thought the enterprise should undertake certain social responsibility. The so-called corporate social responsibility, is thought generally that the enterprise during pursue economic interest, but also must undertake social responsibility to the staff,the consumer,the community and the environment,including observes the business ethics, the production safety, the professional health, protects worker's legitimate rights and interests, the environmental protection, the support philanthropy and so on. The corporate social responsibility is one kind of new enterprise culture under the economical globalization tendency. The CSR is an important way of harmonious development between the enterprise and the social. Undertaking certain social responsibility is advantageous to the improvement enterprise survival environment and the promotion of enterprise image. This behavior is also advantageous to the enhancement of sustainable development ability and the competitive power of enterprise. Although many enterprises have realized the importance of corporate social responsibility and begin to fulfill the social responsibility positively, but the flaw of social responsibility was main characteristic of the current corporate social responsibility situation in our country, advances our country corporate social responsibility construction needs the enterprise, the government, the consumer, social organization's joint effort.The full text altogether divides into four parts, the first part summarizes the domestic and foreign scholars and the organization regarding the corporate social responsibility limits as well as author's view, simultaneously elaborated the enterprise fulfills the social responsibility to the harmonious social construction and the enterprise own development function and the significance, on the one hand constructs the harmonious society to need the enterprise to undertake the social responsibility positively, on the other hand the corporate social responsibility fulfillment is advantageous to the social harmony and enterprise own development.Since the second part of summary analysis planned economy time our country corporate social responsibility development course as well as the present situation, Our country Enterprise mainly passed through in the social responsibility aspect "the planned economy time enterprise society responsibility vacancy", and "1990s until now transfers "the reform and open policy to 1990s corporate social responsibility dislocations" from negative regarding undertakes three main times passively".The third part from the enterprise, the government, the social three stratification planes explained creates our country corporate social responsibility flaw present situation the reason. The enterprise own management pressure, the corporate social responsibility legal system not perfect, the government instructs to the corporate social responsibility surveillance not to arrive as well as the corporate social responsibility carries out the social organization and mechanism lacking is creates the corporate social responsibility flaw present situation the primary cause.Front the fourth part of basis analyzes the corporate social responsibility flaw reason proposes from the enterprise, the government and the social three stratification plane advancement corporate social responsibility construction measure. As the enterprise, should enhance the social responsibility idea, enhancement corporate social responsibility ability, unifies the social responsibility and the enterprise own management development; government's responsibility mainly advances the corporate social responsibility legislative work, strengthens instructs to industry the social responsibility surveillance; Non-organizations and so on official organization and news media also should provide the convenience for the enterprise responsibility fulfillment, thus forms with joint forces together advances our country's corporate social responsibility construction.