| Creative Industry is an industry tightly connected with knowledge economy, and is an important part of modern service sector. The creative industry, based on knowledge economy and combination of inspiration & creativity, brings development potential and employment demand, and offers the chance of intending development and transformation for our countries.The paper firstly analyzes basic conceptions of the creative industry, related theoretical studies and literatures, then discuss environment, resources, and development pattern that the industry involved. Based on the above discussions, the paper studies a real case from Hangzhou Economic &Technological Development Area. The paper investigates realistic resources and potential demands needed for the development of the industry in this region, then analyzes the environments and competitive advantages of developing creative industry in this region by SWOT method, finally the paper discuss some implication of this research for policy-making. Hangzhou Economic &Technological Development Area is very typical in its development phase, economic and social environments, so the research provides some insight for other regions which want to develop creative industry. |