Research On Creative Ability Of Automobile Industry Based On Virtual R&D Organization Pattern

As development of science and information technology and economy globalization, automobile has faced with stern challenges. As a new model, virtual R& D organization has become the main pattern of management of Automobile Industry. Virtual R& D organization reforms the traditional ways of managing and operating, provides Automobile Business with new productions of high quality and low cost. On basis of Industrial Economics and Technological Economics, this article applies a combination of two methods, namely positive analysis, normative analysis, and follows the basic way of "Putting forward a problem-Analysing the problem-Solving the problem". Through hypothesized virtual R& D organization theory and practice research and inspection, and the contrast has analyzed the domestic and foreign automobiles research and development present situation and the pattern, proposed our country automobile industry realization independent innovation solution.Firstly this article defines VR & DO with the objective comprehensive conception, discusses the function and application of VR & DO by comparing present conditions of automobile between the internal and overseas, applies methods of empirical analysis and standard analysis, and elaborates the virtual research and development organization function to our country automobile industry realization independent innovation.Secondly, this article uses SWOT method to discuss Feasibility of structuring virtual R & D organization of China's automobile industry.Finally, this article proposes two basic forms of virtual R & D organization one-subject virtual R& D organization and multiple-subject virtual R& D organization. Empirical study the formation of a virtual R & D organization procedures and the path of China's automobile industry to innovate.