Research On The Anti Cacer Drug Marketing Mode Of XH Company

XH company is a biological pharmacy which mainly produces the anti cancer drug. It was founded in 1988 and devotes to the study, producing and selling of the anti cancer drug.With the highly development of the pharmacy industry and continuous increasing of people's living standard, pharmacy market has changed to buyer's market. The market competition became more and more serious, so did the anti cancer drug market.Nowadays, the anti cancer drug marketing of our country is facing reform. First, the laws and regulations became perfect. To enforcing the competition in the international market, our country certified all the pharmacies by GMP after entering WTO to make many middle and small pharmacies which can not meet the regulation be out. Second, the anti cancer drug consuming market has large potential. All the anti cancer drug pharmacy are trying to occupy the market and explore the marketing mode. Third, the quality of consumers has increased, and the consuming psychology and behavior became mature. All these things bring great developing chances to the anti cancer drug market.By the instruction of relative theories, through introducing the specialization of the anti cancer drug market and several marketing modes this paper analyzes the marketing mode comparatively and indicates that we should choose the proper marketing mode according the business's reality.Due to the serious competition, marketing mode should be recreated according to the reality. Basing on the marketing situation, XH company chooses different the anti cancer drug marketing modes in different areas, improves the choices of company marketing mode and creates better condition for the company on the anti cancer drug market competition.