A Study About Government Websites' Impact On Business

According to the large-scale investment and construction to the government websites, whether the websites can truly achieve the desired results have become an important things which countries, governments at all levels must concern.In this study, the author established enterprise performance evaluation system on the government websites and used it in the government websites of Zhejiang province. From the evaluation, the author found that government Website's services for the enterprises in Zhejiang regional development was good overall, but large regional differences. The services was rich, but not enough in-depth and meticulous. The basic services for business of the government websites in Zhejiang was very good, but high-level services must be strengthened urgently.At the same time, through the questionnaires of the impact on the government websites in Zhejiang province, the author evaluated its influence in business. The author found that the influence polarization serious, but the overall impact is not high. Business is still ignorance in the government Websites. 1/2 above enterprises did not use government web sites. They were satisfactory about the customer relationship management of the websites. The enterprises need and support the construction of the websites, but not very confide in the websites.The study also analyzed the impact factors of government websites for enterprise influential. The quality of government websites played an important role in the influence. The digital divide, the concept and the inertia of the enterprises impact the utilization. The propagand impact on the awareness. And also the needs of the business and the governments' policy impact on the influence.The author also give the ideas to improve the influence and the sevices of the government websites for the business. Learning from the experience of the advanced government websites to make the websites demand-oriented and Customer Relationship Management is a best way to improve the service for the business of government websites. Advancing the propaganda, increasing the customer education, expediting the informationization construction in business, strengthening the induction of the policy are the way to improve the influence of the service for business of the government websites.