Evaluating The Government Tourism Websites And Researching Countermeasure For Harbin

We could detect problems in the development of sites through evaluating the websites,also could manage the government websites effectively.It could promote governmentdepartments at all levels to learn from each other and learning and knowledge of its ownadvantages and weaknesses, up to the promotion of building and promote the purposes ofassessment. First, we have set up the corresponding evaluation index for the two web sites,second, set weight for two websites' construction index through using the analyticalhierarchy process, third, site for score for them through using the Delphi method andcomparison analysis, and based on that, we could know that the tourism governmentwebsite and tourism information website is in an inferior level respectively, finally putforward the corresponding countermeasures. The researching process of paper isfollowing:First of all, the paper explained the background, significance, summary, contents andmethods of the research, and summarized the related concepts and the basic theories inorder to provide basis and direction for the latter research.Secondly, the paper elaborated the condition of government website in Harbin, andanalyzed the main methods of government website network marketing in Harbinaccording to the two websites practical applications of Harbin tourism administration.Thirdly, the paper appraised two websites both the subjectively and objectivelythough consulting a large number of literature and the condition of the two websitespractical applications, it researched the website construction index and the website rankingindex separately. At the same time, it seted weight for the website construction index oftourism government affairs nets and tourist information nets separately in using analytichierarchy process, and scored for them in using Delphi method and Comparison analysisseparately. Eventually it geted the two websites`comprehensive score.Finally, the paper put forward some questions according to the comprehensive score.Then it put forward some countermeasures and suggestions for promotion the websites tothese problems.