A Study Of Credit Card Marketing Strategy Of China Construction Bank Gansu Branch

2007 has been the past, China's retail financial market is gradually opening up to foreign investors, and China's banking sector is facing severe challenges. The second half of 2008, the Shanghai Pudong Development Bank will be stationed in Lanzhou. And foreign banks, financial institutions vied for the China retail financial markets the first step is to fight for the domestic credit card market share, in face of such a strong situation, the banking sector in Gansu Province is facing severe challenges. The China Construction Bank Gansu Provincial branch of the credit card business develops in a short time, marketing ability is also weak. How to deal with the existing and upcoming competition, in the predicament of how to give full play to their own advantages, the credit card marketing strategy study is particularly important. The bank branches in Gansu Province, Gansu Province should be from the actual situation and its own advantages and disadvantages of, for the development of market competition and the development of the credit card suited to their own marketing strategy.In this paper, the credit card business were outlined, including the development of history and the market situation, as well as marketing strategies in the credit card used to study the basic theories, including the theory of marketing theory and the STP 4 Ps theory. On this basis, the article presents the credit card business of some developed countries and regions in credit card marketing experience, from the analysis of credit card marketing environment in Gansu Province starting using PEST method of building China Gansu Province branch of the Bank of Credit Card Marketing environmental advantages and disadvantages to its analysis and the China Construction Bank branch in Gansu province credit card marketing learn. Similarly based on two major marketing theory, the article analyzes the Gansu Provincial Branch of China Construction Bank in the credit card marketing issues, including product homogeneity of excessive price war, the existence of errors, positioning, promotions, and not enough intensity, and so, through the strengthening of the market Subdivision, and expand marketing channels, construction of three flexible marketing mix, the perfect CCB branches in Gansu province credit card marketing strategy put forward its own proposals.