| Nowadays, with the rapid development of the service industry, the importance of service quality has more attention to the competition of the services industries gets more and more vehement. How to supply customers with high quality service and satisfy them is the key to success of every service business. At the other side, along with the social advance and development, people have had to living in higher standard and having more requests to life. In this kind of form under, spending in physical education, health and recreation events increasingly become the important behavior of the cost of living. However, the special research hasn't been engaged in this field. The study of business sport fitness center has practical significance and theory value.The thesis discussed the characteristic of sport fitness center. The paper adopts documentary analysis, questionnaire, and mathematics statistics as major methods. Firstly, this study discussed the relevant theory of service quality and customers' satisfaction. Secondly, investigated and understood the basic situation of consumer fitness crowd, made analysis of the characteristics of urban consumption in sports. The paper probed into the characteristics of customers' satisfaction and influencing factors of customers' satisfaction in sport fitness industry, between different crowds of people. And countermeasures and suggestion were advanced at last. |
