The Low-cost Marketing Research On SMEs' Brands Of China

The brand has already become the key factor which influences the competitiveness of a company. The shortage of SMEs'brand competitiveness has already become the bottleneck which influences a company's further development. The development of SMEs is significant to the economic development of our country. It is already urgent to resolve the problem of brand bottleneck during the development of SMEs.Based on the present condition and characteristics of SMEs in China, the article puts forward the idea that SMEs ought to follow the way of low-cost marketing by researching the related theories of brand, brand content and brand marketing; discusses the realistic meaning of carrying out brand marketing in SMEs, analyzes the growth environment of brand in SMEs and draws a conclusion of brand marketing strategy essentials in SMEs; It focuses on narrating that SMEs construct brand positioning and brand visual recognition system, create the core productive ability and make the key link of brand low-cost .It realizes the strategy of brand low-cost marketing by fine marketing, brand channels, promoting and integration resources. It uses cases during narrating and makes the theory meet the practice.Establishing the marketing mode of low-cost in SMEs is the article's purpose. It becomes the strategic method of brand marketing and instructs the marketing practice in SMEs. Therefore it can promote prolonged development of the SMEs.