| Online auction, as a kind of important form of e-commerce, has already become a new trade mechanism used by consumers and sellers. Optimizing the bid strategy to every consumer in online auction is very valuable to win the items even at lower price than his value. Of course, the research of the bid strategy in online auction has been the hotspot in recent year.We start from the traditional auction theory, recommending the basic conception, types and model, and then introduce the online auction model, course and optimization strategy. Especially, we analyze the opportunistic snip bid strategy in English online auction. The author makes empirical research using the data from www.taobao.com which include clothes and antique. We find that the phenomenon snip bid obviously exists at the ending minutes in online auction, and the snip intensity is dissimilar in different items: the snip intensity of antique items is stronger than clothes items. This result is the same as foreign researchers' based on the data from www.eaby.com.In the empirical research we choose the CSAPS function in the usage Matlab tool box to fit the curve of biding progress in English online auction, getting cube spline function curve namely the curve bring between bid price and auction time. This curve helps us to deeply analyze bid behavior and strategy in the progress of online auction. In this paper, author first step studies one mouthful price online auction, including a fixed one mouthful price, temporary one mouthful price, hold out for long time an one mouthful online auction with three kinds of online auction styles. Under the IPV Model (independent private value model), we analyze the customer bid balancing strategy of single product one mouthful the price in English online auction. |
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