On The Standard Color Design In The Corporate Image Recognition And Brand Building

In the information age, "identity crisis" in the enterprise to solve prominent problems. Corporate image strategy, unified identification system (CI) Introduction to enable enterprises to find the winning magic weapon to strengthen the company's reputation, and establish a brand image and improve the competitiveness of their products in the market. This overall design again signs, the most prominent color, form a visual image of enterprises and the impact of expansion to the audience more easily identify and memory, can help them build a brand image.Color image recognition in the enterprise is defined as the design of enterprise standard color, it is a special kind of language, the standard color in the publicity business enterprises, establish a brand image strategy of the role should not be overlooked. Because the color can transcend national boundaries, geographical constraints, in the passing of information in a more intuitive, more concise At the same time, in different colors time and space over the influence of the language, graphic symbols will be more conducive to the overall brand image can also more easily for the audience memory.Papers through enterprise standard color visual design system in the enterprise in the practical application of the color of their overall image recognition, the important role of brand building, described as the development of the times, enterprises should also be changes in brand image, updated to adapt to the changing times development. Articles from the color marketing strategy on how to use colorful language to identify corporate image and brand building, but also by the use of the enterprises in the form set out how good use of color to establish a brand image for the service.