Discussion On Brand Visual Relationship Between Colors In The Image And Visual Culture Of Consumption

The paper is based on the phenomenon that social concerning the colour of brand visual identity reflected by the replacement of the colour of brand visual identity during recent years. By demonstration and summarization the relationship of the colour of brand visual identity and the culture of vision consumption, we can state the design service consciousness in a better way which means design itself is a service in the market to serve the public. In a information era of inflation.demonstrate the effects bringed by the colour of brand visual identity and study on the design and its relevant audiences.Domestic current research focused on color recognition of brand visual identity, which means analysis of color symbol of cultural semantic communication in accordance with the basic theory of color. Most of current theories emphasize not the connections and potential relationship between the colour of brand visual identity and visual culture consumption, but the function bringed by the colour of the brand visual identity. The research and composing has refered to the former achievement, and will provide references for the colour design of the brand visual identity. The topics mainly deeply study on the colour field of brand visual identity, particularly on the color's psychological suggestion to the consumer and its relationship with culture of vision consumption. Today the main subject of visual culture is visual consumption culture, in which the color plays the potential guidance role. The research guides in the process of color design of brand visual identify in a more reasonable way. So that academic theories guide the design process to help design better services to the market.