Aesthetic Analysis Of Modern Advertising

In today's modern society,Advertising is not only an economic phenomenon, but also a charming aesthetic culture phenomenon with relatively independent aesthetic value. After all,advertisements are full of our daily lives, and also have played important role and significant impact to the social economic operation and ideology. In a sense,the impact of modern advertising has gone overflow their business scope , shows a powerful cultural regeneration. To the overwhelming majority of consumers, advertising is not only just the carrier of information; but also is an aesthetic object which contact with day-to-day. Advertising communication has been brought about not just in their daily lives, but also the social structure and the common sense. To the modernization of the developing countries, advertising communication promotes the outstanding traditional culture, the molding to the development of social values, and builds the aesthetic standards of the public . It is said that modern advertising is a comprehensive and practical arts, even though it has obvious commercial, but it unique aesthetic experience, the creation of performance characteristics, methods and the audience to accept a high degree of compatibility, have a unique aesthetic value. This paper is in an aesthetic point of view, combining real-life ads in the cultural phenomenon, researching the modern advertising-related issues of aesthetic theory. The full text is divided into four parts. The first part is the reason why the modern advertising in today has been an aesthetic object. Respectively on the main modern advertising aesthetic character , such as advertising aesthetic of the image , advertising aesthetic demands of the emotional, aesthetic compatibility advertising, advertising beauty is the beauty of applied arts, fashion advertising aesthetic culture , as well as different media advertising, such as printing media advertising , television advertising and aesthetic characteristics of the media, cases and theoretical analysis. The second part is about the aesthetic value of modern advertising with the value of the relationship between the consumer cultures. From the nature of the structure, performance practices, dissemination of results in three areas. The third part is about the advertisement consumption psychology and the modern advertisement accepted questions esthetically. Divided to four points:After the utilitarian psychology obtains satisfactorily, it is possible to accept esthetically. The intellectual curiosity formation is the premise which accepts esthetically. The sense of joy formation triggered has accepted esthetically. People can feel in the imagination esthetically and aesthetic accepted completely.