The Design Of Online Games Marketing Under The "Be Aesthetic Judged" Age

With the rapid development of network game industry, the network game's various marketing design increasingly appear in our daily life, and become one of the aesthetic activities for mass entertainment and component parts. But because of game players online game operator and the lack of communication and understanding between the parties in the Internet, resulting in the game in marketing design aesthetic evaluation made a huge contradictions. And because the network operators as aesthetic subject, with their own in aesthetic activities, be without scruple the dominant position of the aesthetic demand, mandatory players to put some cheap marketing design work and design content instilled players, making marketing design works in the pursuit of economic benefits while completely ignore the works of art should have social efficiency, resulting in the design of the network game marketing was "the aesthetic" phenomenon.This paper points out the "aesthetic" phenomenon is marketing network game designer of players a trample aesthetic rights and ignore, also be its as mass aesthetic disseminator's professional ethics, and reflects the lack of aesthetic to protect their own rights player a helpless appeal. Through analysis of online gamers art consumption psychology, network game marketing designer motive and the entire network game design art market marketing design, and analyze the current network games marketing design "is aesthetic" phenomenon of causality. At the end of the paper for the network game marketing design eliminates "aesthetic" phenomenon was put forward their views and design basis. And puts forward the network game's marketing design will become the ideal of beauty consumption stage conclusion.