The Study On Guarantee System Of Alliance Enterprise Trusting Relationship

Since the end of 20th century, the global market competition has become more intense. All kinds of coalition corporations emerged as the times require. That calls for more urgent requirement for setting up the trust relationship between coalition corporations. The cooperation between coalition corporations requires trust relation on a higher level. It is the key principle to trust each other for them. This passage begins with setting up this trust relation between corporations and tries to discuss how to guarantee it better.We think this relationship start with choosing the partner, using the standard to pick up one that is appropriate for us. When we develop the cooperation between the coalition partners, at the same time we can also make use of related distribution of benefits and incentive mechanisms, emotional exchange mechanism, and information sharing mechanism, to effectively strengthen the relationship of trust between coalition corporations. Meanwhile, we believe that the introduction of appropriate third party protection mechanism can effectively strengthen cooperation between enterprises mutual relationship of trust, for example, the contract support, supervision of trade associations, government support and credit risk transfer mechanism etc.Finally, this passage uses the method of analyzing case and tries to analyze one supply chain in the middle reaches of the enterprise management vendors trust case. There comes the conclusion of this paper.Therefore, the passage offers the coalition corporations how to effectively protect the enterprise trust in an effective, the system's theoretical framework and provides them with practice and exploration.