The Commercial Mode Of Traditional Trade Gives A New Lease Of Life

On the circle of theory, since Andersen proposed the long end theory in 2004, have caused the concern that the various circles of society give a new lease of life to enterprise's commercial mode, rein in blue sea strategy of Professor Renee Mauborgne with W.Chan.Kim Professor(2005) And Peking University brilliance management college the 1P theories of Wang JianGuo Professor ( May of 2007) Lift the tide that enterprise's commercial mode gave a new lease of life to especially, commercial modes such as nowadays popular B2B, C2C and B2C walking with reality recently,etc. have appeared at the same time, the appearances of these theories have all changed enterprise's commercial mode and given a new lease of life to the idea in various degree, but still all unable to realize all the time to the traditional industry and fictitious real integration of the two of industry of Internet, the two are still two pieces of parallel all the time.Firstly,This text is on the basis of summing up and summarizing theories such as long end theory, strategy, 1P theory, traditional strategic alliance of blue sea,etc., propose the commercial mode of traditional trade gives a new lease of life to the idea - -The brand-new definition of R& V non- competitive strategic alliance;Secondly, infer " N " appearing in R&V non-competitive strategic alliance ,Coordinate classification, divide R&V non-competitive strategic alliance into: Marketing type, imbedding type, long end type and creating type hit the type four times, make detailed analysis in and situations such as the concept, characteristic, pros and cons to every type,etc.; Finally, summarize the enterprises of traditional trade and implement condition, step, ensuring and risk of R& V non- competitive strategic alliance and keep a lookout, the research herein strives to remedy the circle of theory at present to R&V non-competitive strategic alliance's classification and blank of the characteristic, I hope this can study and play a role in casting a brick to attract jade gently about the profound level of R&V non-competitive strategic alliance, give a new lease of life to the theoretical system and make meagre contribution to the commercial mode of traditional trade.