The Xi'an QH Pharmaceutical Industry Company Medicine Proxy Makes The Application Design

In China's medicine profession,the proxy made already became one kind to have the Chinese characteristic,and compared conforms to the national condition medicine marketing pattern,it might help the enterprise in the shortest time,to use the regional business agents fully the channel and the fund resources,seized the market,to expand the market shate,the promotion sales result rapidly.At the same time,is precisely as a result of the Chinese medical service system and the medicine market environment and so on objective factor influence,causes the agent to make for many middle and small scale medicine enterprise development process in the choice inevitably.The Xi'an QH Pharmaceutical industry Company was one is situated at the Xi'an high and new zone,the production traditional Chinese medicine middle and small scale medicine Production enterprise,in the past's ten years this enterprise in the marketing channel management games aspect,mainly has implemented the marketing pattern which the medicine proxy made,caused enterprise's product sales volume,the economic efficiency and the enterprise size has the development and the enhancement.At the same time,also faces the medicine proxy to make in the implementation process all sorts of questions,how to adapt the national medicine profession development environment transformation, maintains enterprise's long-term development and the sustainable growth, how to further improve and the development medicine proxy makes the management,is one which of subject matters in the enterprise development faces.This article through utilization management methodology,apply theory to reality method,SWOT analytic method and literature methodology,in union marketing management science related marketing channel management games theory,take the medicine profession's development as the background,in view of the medicine enterprise channel management planning,the prescription drug product promotion proxy pattern,makes to the medicine proxy in the Xi'an QH Pharmaceutical industry Company's application and the development conducts the research and the design.In the analysis medicine proxy makes the rationale,the developing process and in the extant question's foundation,mainly aims at the medicine product promotion proxy pattern, from the enterprise marketing channel design and the pattern determined that the channel behavior research,the channel member chooses,the channel organization and the channel flow management,the channel drives and the conformity angle conducts the analytical study;Proposed that the advancement enterprise brand construction,the establishment regional commerce platform,the display enterprise's leading role,the construction and the conformity trade channel management network, serves the promotion channel achievements,to carry on the channel conformity,the establishment new channel cooperation method and the mentality.At the same time,proposed that the sales model transforms from the traditional promoted proxy pattern to the academic promoted proxy pattern,the future tendency which to the complete commercial proxy the medicine proxy makes makes the direction which develops.