Research On Network Marketing Of China Mobile

Network Marketing is the overall corporate marketing strategy as an integral part of the establishment on the basis of the Internet, through the use of Internet marketing to achieve certain objectives of the marketing means. It is fair, virtual, symmetry, fuzzy nature, complexity, and monopolistic in nature, multiplicity, fast and global characteristics, and so on. It is the focus of the marketing strategy, the emergence of network marketing is driven and led by an unprecedented network of economic revolution.This paper researches China Mobile's network marketing in six chapters: the first chapter, this paper introduces the research background, content and innovation; Chapter II, Introduces the definition of network marketing, background, characteristics, and the development status of Network Marketing in China, and China Mobile's network marketing history and the current development status; In the third chapter, a detailed presentation of the foreign carrier's network marketing status of the analysis are presented, and focused on the United States, Europe and Japan to the specific circumstances and made a detailed introduction; chapter IV, introduces a marketing network performance evaluation system, by using Analytic Hierarchy Process Network Marketing Evaluation of the performance and, in conjunction with the Law on China Mobile's network marketing analysis; Chapter V, the China Mobile network marketing for the inadequacy of the summing up; Chapter VI, gives the comments and suggestions to the next stage of development of China Mobile Network Marketing.This paper has two innovations: First, theoretical innovation, by using AHP marketing network performance analysis assessment; Secondly, the combination of AHP analysis of China's mobile operators, as well as several overseas marketing network analysis method were also discussed.