Study Of Mobile Payment Application

This thesis discussed the mobile payment application using the management theories. At first, the thesis introduce the reason that I select this subject to discuss. About this topic, firstly we must clarify what it is, what kind of problem it can resolve, why it can be focused on and whether we can reassure to use it and so on. Base on above questions, we define the mobile payment, introduce the background materials and development, and analyze the industry chain. And then this thesis analyze the target market, the service can be provided, business mode and market size etc. The product type and the question need to be considered in the application and business process also have been analyzed profoundly. In the second part there are some suggestions for mobile payment application trend and its question. Finally, this thesis make summary for the Mobile Purse business of Liandongyoushi company according to my actual work.