Research On The Influence Of Perceived Risk Of Wireless Application Protocol On Innovation Resistance

Recently mobile-communication industry has become one of the fastest growth industries in China. However, although the users of mobile experienced significant increase, the wireless application protocol as the initial technology based on the mobile communication did not increase sharply. With the development of the 3G, users could enjoy more convenience brought from the wireless application protocol. However, in terms of the market volume, we could not say it was very well in the market. Therefore, the terrible market situation should be concerned and studied.Based on the professor S.Ram's Innovation Resistance theory, the development of any innovative product or technology always was resisted by the users while the innovation resistance was occurred. In addition, one of main factor caused the innovation resistance was perceived risk. Therefore, this paper mainly researched the perceived risk's factors of wireless application protocol of domestic users and their effect on the innovation resistance.Based on the literature research of perceived risk, the study on the perceived risk must focus on the particular product and the perceived risk was different according to the different products. Thoughtout the literature research the main results of this paper were to identify the four perceived risk's factors wireless application protocol of domestic users, namely as financial risk, privacy risk, intangible after-sales risk as well as internet information function risk by the consumer focus group discussion and customer questionnaire . What's more, by the help of the correlation and regression analyst, it proved that the first three factors have the positively significant impact on the innovation resistance but the internet information function risk not.