Yuhang Company Positioning And Life-cycle Strategies Exhibition

Based on the study Yu hang company , through the use of Adizes's the corporate life cycle theory, Michael Porter's Competitive Strategy AHP Analytic Hierarchy Process and the related theory and the status of the development of aerospace companies, aerospace companies related to the life cycle stages of positioning, and analysis of its main characteristics of the face of the risks and pitfalls, suitable for the aerospace company into the development of strategies. This paper studies the growth of aerospace companies, but also for other ongoing second pioneering enterprises for reference ideas and methods.In this paper, the main conclusions have drawn Institute as follows:1, It roughly experienced gestation, birth, growth, maturity, decline several stages, it is real, but there are certain boundaries of ideological mold. We can not be mandatory, in accordance with the enterprises in different historical periods and the development of different stages in such circumstances and generally division. As for the enterprises to enter a stage when it should be based on specific situations and different enterprises . Even if the same time the birth of the same industry, as corporate objective and subjective conditions change will be seen different cyclical characteristics. 2, There is an objective law. Different enterprises have different life cycles, the time and space in specific conditions, specific business in a particular stage of the life cycle. An enterprise in the different stages of the life cycle shown by the characteristic is not the same, and their risk is not the same.3, Innovation is the source of corporate life. Enterprise Innovation promote the realization of the business growth is the prerequisite for business growth. If there are no internal support of innovation, enterprises can achieve growth and growing. Enterprise Innovation is the embodiment of corporate vitality is to determine the life-cycle length of enterprise .4, Enterprises are in various stages of the life cycle choose different development strategies is very important, but what enterprises should choose what kind of growth strategy, it is also necessary to integrate the enterprise environment, conditions to determine. Enterprise development to a certain stage, we must formulate a rational growth strategy, otherwise it is impossible enterprise long-term, healthy and sustainable growth.In this paper, the innovation: Through the life-cycle theory, the theoretical study of competitive strategy and application use AHP Analytic Hierarchy Process, the establishment of enterprises for the health of the objectives of the life-cycle model of positioning, and use of the model to the growth of Yu hang company conduct in-depth process The study, the health of the enterprise and sustainable development of useful measures and suggestions, and to study other related industries provide the corresponding help.