| From the 1990s, the appearance of internet brought profound transformation for traditional commercial system. Online transaction was arising at the historic moment and had vigorous development. The network only changed the expense method and the environment, not radically changed the definition and legal protection for consumer's right to know. Therefore, the consumer's right to know in online transaction means that consumer have trade though the network can enjoy the right of getting real situation for buying and using the commodity or receiving the service.Compared with the traditional consumer's right to know, the network has endowed the consumer's right to know with new characteristic: The content of the right to know based on tradition has expanded and extended.The consumer's right to know in online transaction is more easier to be encroached on.The manager have to disclose the information actively.And the way of exercise of the right to know has changed.We have new challenges because of these characteristic and our protection for consumer's right to know have many disadvantages.Legislative system supplies insufficient.Judicial remedy is hindered. Supervision and management system performs asthenia. Online credit system not yet established.In order to make better for protecting consumer's right to know in online transaction, we should make clear the obligation of disclosing information for manager online and perfect the Net Ad Law. On the aspect of judicial remedy, we should estabish identity authentication for manaer online,use the jurisdiction beneficial to consumer,solve the difficulties for adduce evidence and perfect legal settling mechanism for small claims. On the aspect of supervision and management,we should strengthen government and social supervision and make self-disciplining standard for manager.Meanwhile, we should bulid the online credit system.We also need bulid enterprise' credit public summons,grant the trustmark online and create evaluation mechanism. |
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