A Research On The Competitive Strategy Of Stamp Products Of Trodat Company

In the competition intense seal produce market, outstandingly reaches the company seal product to face the multitudinous opportunities and the threat day by day.How formulates one kind both to be able to use own superiority to hold the opportunity and to be able to overcome own inferiority to avoid the risk the product strategy plan, already became outstandingly reaches one of key questions which whether the company seal product did succeed.This article in has carried on in the system analysis foundation to the strategic management theory, first using the baud five kind of competition strength model, the contrast analytic method as well as the customer purchased the consideration factor the investigation to outstandingly to reach the profession macroscopic environment, the competition condition which the company seal product located has carried on the analysis and the appraisal, thought reached the company seal product to face state economy fast opportunities outstandingly and so on growth, demand continually growth and consumer demand diversification, also was facing the profession competition intense and threats and so on substitute, might result in through the appraisal reaches the company seal product is outstandingly has the big superiority status in the profession; Next, through the expert investigation method, the utilization key successful factor theory, the analysis obtains the seal profession the key success factor to have the research and development and innovation ability, quality control system consummation ability, marketing ability, brand construction ability, the price is not most important; Once more, to outstandingly reached the company seal product using the core competitive power theory to locate the internal environment to carry on the analysis, thought outstandingly reached the company quality control system consummation ability, marketing ability, the research and development and innovation ability and brand construction ability composes its core competitive power together, the product had the perfect quality control system, the research and development and the innovation, marketing ability and technical security ability strong and so on the superiority, simultaneously was also facing the scale productivity and total cost control weak and so on the inferiority, and might result in through the appraisal reaches the company to be at the overall superiority position outstandingly; Then, through the SWOT analysis and the strategic clock analysis, obtains the product competition strategy the alternative strategic plan for the mix strategy and the product variation competition strategy, the use qualitative analysis and quota plan matrix (QSPM) the alternative strategic plan which obtains to above carries on the choice, unifies reaches the company present situation analysis outstandingly, discussed has outstandingly reached the product competition strategy which the company seal product should adopt, the definite product variation competition strategy for will reach the company seal product the competition strategy, the mix strategy is outstandingly the future diligently the direction, reduced the cost diligently in under the variation product competition strategy premise, and conducted the research to the product variation competition strategy implementation method. Finally, in the strategic implementation, suggested reaches the company to strengthen the total cost control, to promote the market development ability and technological innovation ability outstandingly and so on, guarantees strategic the effective implementation.