The Path Analysis Of The Urban Resident Visit The Museum Decision-making

With the development of national economy, the resident living standard obviously enhances, people's material culture demand also enhances. day by day. Develop public cultural facilities becoming the problem paying close attention to commonly. The museum does not admit ignoring as our country cultural undertakings important component effect needing aspect in satisfied the people mass culture. This study was aimed at the museum audience, through to the medium income city peoples to the local city museum's visit motive, the museum attraction factor and the museum visit barrier factor's analysis, exploration reason, and pointed puts forward the corresponding marketing proposal.Based on this, this article first limits the resident to visit the museum the behavior. In summarized the domestic and foreign scholar museum visit motive, in the barrier factor research rationale, this article refine the visits of museum to our country township dwellers the motive and the barrier factor carries on limits, determination survey target, through real diagnosis examination revision.This article believed that the resident visits the museum in the decision-making, the visit motive and the barrier factor are influential, but visits between the motive and the barrier factor has not affected. Various motives and the limiting factor are different to the museum traveling participation influence's degree. This article take the medium income city peoples as the object of study, through the population statistics analysis, the descriptive analysis, the regression analysis obtains affects the resident to visit the museum decision-making the remarkable factor is the relaxation motive, the museum attraction and the cultural barrier. And proposes the corresponding marketing countermeasure measure.