The Tourism Exploitation And Brand Construction Of Fuzhou's Hotspring

Fuzhou's hotspring possess a good condition,but the exploitation is not as expected。On the aspect of exploitation,most hotspring is utilized by townsman,such added value and socioeconomic benefits is quite lower。The paper based on the study of hotspring,togethered with successful case of home and overseas,discussed a series of problem,such as exploitation idea,exploitation principle,influencing factor and development trend。Use this as a foundation,combined wih the investitive hotspring resource,history and actuality,analysed the strength,weakness,opportunity and threat of Fuzhou's hotspring。Consequently,introduced brand construction and development model to construct the brand of Fuzhou's hotspring,put forward the countermeasure of Fuzhou's hotspring exploitation,design a series of hotspring production。Simultaneity,From shaping brand,spreading brand,extending brand and vindicating brand,established Fuzhou's hotspring brand。The purpose of writing this paper is for the sake of arousing people and attaching importance to Fuzhou's hotspring。We should define the direction of exploitation for Fuzhou's hotspring resource,In the use of hotspring resource,we should give priority to the development of tourism。we should protect hotspring resources, unlimited development and free use would be under effective control, then improve economic performance。we should make overall planning for Fuzhou's hotspring resource,enjoy the advantages that can be gained scalable,characterizing and branding of Fuzhou's hotspring production。...