Xian Yang Ocean Hotspring Hotel Marketing Program Design And Implement

The 21st century initial period, along with domestic people income level enhancement and traveling rising, the people regarding the demand which takes vacation are not only in the rooms, meals, travels, diversification, personalization even some "alterantive" the leisure way already became the choice which more and more people take vacation, therefore the multiform taking vacation place arises at the historic moment, the Hotspring type hotel is produces under this form, and obtains the market approval unceasingly. In recent years, the hotspring-type hotel brands have emerged, the market format constant innovation. The competitions get fierce between hotels. So if the hotels want to win the fierce competition, they must solve the problems of marketing of the economichotels.This paper's research object is marketing innovation of XianYang Ocean Hotsring Hotel. First of all,the hotel's marketing theories were reviewed, and the concept of economic-type hotel and features are described. And then the environment of XianYang Ocean Hotsring Hotel be detailed analysis. Its marketing problems pointed out. Finally, the marketing innovation programs of Jinjiang Star High-tech zone Hotel be advanced from the hotel's positioning, product strategy, marketing strategy, sales channel strategy.