Researching Developing Strategy About Colony In HuNan Apparel Indusrty

Along more and more drastic competition of apparel market inland and abroad, development of Hunan clothing industry lags obviously. The article encircles the core that how to improve competed predominance of Hunan clothing industry advantageously when the state develop midland economy. Consult actuality of textile and clothes industry inland and abroad. Analyze actuality and character of Hunan clothing industry mostly and problems Hunan clothing industry face recently. Study developing trend of Hunan apparel industry colony from theories about industry colony and regional economies and try to give some new ideas about how to extend and intensify Hunan clothing industry by all of power, establish growing plat of Hunan clothing activity and then promote development of Hunan clothing industry.Industry colony is a new area of research in domestic and overseas academe. It is also a new task that how to promote regional economies by colony strategy. The innovation of this article is through analyzing exterior circumstances and interior conditions of Hunan apparel industry by SWOT analytical method, establishes SWOT matrix about Hunan apparel industry and forms strategies that the government coordinate inner resources, based industry colony, government foster and support large corporations and great brands, learn and imitate leading and running modes in advanced region, and build great supplied system about personnel and labour force, enterprises explore international market actively, enhance inner managing and strengthen marketing function, learn and imitate outstanding experience and methods about managing of advanced areas, quicken renovation and alteration about technique of themselves and improve product quality and so on. Then analyze and evaluate them. Form model of developing strategy in Hunan clothing industry colony and give rational advice about developing strategy of Hunan clothing industry colony.