The Research Of The Application Of CRM In Developing Company

With the development of the society and the economic in our country, more and more corporations realized the importance of building and keeping good relationships with their clients for building lasting advantage of competition in market competition. So CRM was created and keeping developing. It can reduce the number of links and cost of sell, find new market and channel, increase the value of the clients, improve the satisfaction of the clients, heighten the profit of clients, enhance the loyalty of the clients and achieve the optimization of the corporation's final profit. Moreover corporations have realized that the clients were coming to the friends of creating value. In the cooperation with clients, corporations need to talk with clients actively and honestly. And then corporations should make the clients communicate with each other freely. Therefore the clients can create more value and the corporations can win more profit.Firstly, this paper explains the reasons of building, the definition, the value theory and the main function of the CRM. Secondly this paper analyses the relationships of clients of JiChai Company. The development of this company, the selling of manufacture, the type of clients, the contentment degree of clients and the management of this company are presented. It is the time to actualize the CRM in this company. We should not follow like sheep. We should choose the suitable CRM module basing on our own saturations. The corporation will win only by the hard work of the governors of corporation, the users of the system and the maker of the system. Finally this paper introduces the CRM software of JiChai Company. The process of actualizing, the result, some shortages and some advices of the case are presented.