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Research On HG Foreign Trade Clothing Company Of Customer Satisfaction

Posted on:2014-02-27Degree:MasterType:Thesis
Country:ChinaCandidate:Y X WangFull Text:PDF
GTID:2249330398459483Subject:Business administration
Abstract/Summary:PDF Full Text Request
Now, the foreign trade export garment companies throughout the country, with the increasingly fierce competition, the products are seriously oversupply.It is the buyer’s market.For the stable development of the company, they have become more improved customer satisfaction to become one of the important tasks of the enterprise, Get more and more attention to customer satisfaction through a variety of methods to survey and study customer satisfactionPapers have HG foreign trade clothing enterprises as the main research object,.Using a combination of theoretical and empirical research methods, read-depth and extensive data collection and liternature.On the basis of the related theory and model of customer satisfaction research, according to HG market research study of the foreign trade companies, the combination of the American Customer Satisfaction Index model and the European Customer Satisfaction Index Model, Customer Satisfaction Measurement system proposed ACSI and ECSI model based on the characteristics of foreign trade enterprises. This article describes the establishment of HG Enterprise Customer Satisfaction Evaluation System, questionnaire design, sample determine extraction, and finally, the satisfaction data analysis of the proposed recommendations for the enterprise customer satisfaction improvements.Through this research, HG foreign trade company can correct positioning itself to identify the weak link in the business, targeted improvements to better meet customer needs and improve the economic efficiency of enterprises...
Keywords/Search Tags:export clothing company, customer satisfaction degree model, evaluation system
PDF Full Text Request
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