Development Research On Sino-South Korea Exhibition In Weihai

Exhibition economy is widely recognized as one of the most promising industries around the world with its characteristics of high-income, high-profit and enormous economic pull effect and resource integration forces. Its outstanding environmental feature makes it known as one of the "three major smokeless industries" together with the tourism industry and the real estate industry in the new century. It is called the "barometer" to measure economic development of a city and also "wind vane" to judge the trend of the market in the 21st century.With the development of a century, exhibition industry abroad has already possessed relatively perfect exhibition infrastructure, business model and professional personnel. Exhibition industry in China has begun since the 1990s and has made some achievements after a short period of more than 10 years of development, forming three-city exhibition region with Shanghai, Guangzhou, and Beijing as the center. The exhibition industry in the above three regions develops at a higher level but the exhibition industry in other parts of the country are basically at the starting stage, or has not yet started.The relatively backward in the development of the exhibition industry in Shandong province is not commensurate with its status of the coastal province with powerful economy. Therefore, in recent years, the Shandong provincial government makes it an important development strategy to the develop exhibition industry. All regional cities positively respond the provincial government's call to deep develop exhibition resources in the region. With rich tourism resources, beautiful ecological environment and the geo-advantage with South Korea, and the Sino-South Korean trade, Weihai has become the most suitable city for the development of Sino-South Korea exhibition industry.On the basis of the study of Weihai, this paper sums up the development course, profiles, and features of Sino-South Korea exhibition in Weihai. Thereafter, the paper makes a detailed exposition on the strengths, weaknesses, opportunities and threats of Sino-South Korea exhibition in Weihai. The paper also gives a brief evaluation on the significance of Sino-South Korea exhibition in Weihai through analysis of management mode SWOT commonly used in the enterprise. Based on the immediate and long-term considerations, the final chapter of the paper proposes countermeasures for the development of Sino-South Korea exhibition in Weihai. These countermeasures include: the two-way interaction mechanism between the government and the market, the South Korean enterprises and market, and the tourism industry; learning a number of experiences from the successful cases in Shenzhen Exhibition Industry; developing Peninsula Zone of Sino-South Korea exhibition with Qingdao and Yantai.Today, all countries in the world are striving to develop cultural industries. Weihai should change present status of tourism industry as a single pillar in the tertiary industry, and strive to seek other competitive industries, and open up more tertiary industries to prosper its economy. Weihai has the unique advantage in the development of Sino-South Korea exhibition. If we can make full use of this resource advantage and make exhibition industry as influential as tourism industry, it will impose long-term profound positive impact on the development of Weihai.