The Study Of The Patent Strategy Under The Background Of Internationalizing Of Technical Standards

For a long time, the intellectual property rights are a competitive high ground under the ground of globalization. patents as an important component of the Intellectual property right, In the enterprise market and the protection of the occupation in the course of the market plays a critical role. Almost all big companies have adopted in the implementation of its patent strategy, so that they may consolidate and expand monopoly in the global economy and technology.Nowadays,Standardization is becoming more and more dominant, in response to the internationalizing of technical standards,a new type of patent strategy should have emerged.Technical standards is the conditions that one or a number of established production technologies must meet its requirements and the way that one or a number of established production technologies required to achieve. Standardization is to make the repetitive things or concepts to achieve reunification, through the development, publication and the implementation of standards,in social practice such as economic, scientific and management. so that to get the best order and social benefits. Internationalizing of the technical standards,is the process of universal development, publication and implementation of the standardization of technology in the world. Patent strategy is to obtain and maintain a competitive edge in the market, making use of the means of patent protection and patent information which provided by the patent system, seeking to obtain the best value for money of the overall plan. Patent strategy is mainly divided into countries, industries and enterprises patent strategy three levels.From the hi-tech field, technical standards incluse patented technology continuously, has now been extended to more and more in various fields. Patent owners, put technical standards and patents bundled together, through the development of technical standards and the implementation of technical standards, access to royalties, and use the patents in technical standards to monopolize the market, so as to achieve their own interests and the high profits with the establishment of the market order.This trend further hindered technological innovation, new enterprises even get technological innovation, even if the patent, is no use,only because the market is been obtained. Technological innovation and market returns are divorced,the best technology if there is no formation of the technical standards, it would not be the best economic interests. It provide us a rare opportunity of accounting for a place in the background of the internationalizing of technical standards. The key of the establishment of standards lies in to gain market advantage, and can gain market advantage from some other way besides technology innovation. To bring into full play China's advantages of a large market, we need adjust patent strategy on purpose, and we strive to establish a favourable technical standards, and to promote its internationalization. For our country, it should be at the national, industry and enterprise levels do a good job in all three-dimensional arrangement of the patent strategy, which focused on the enterprise level.