Study On The Forming Of Brand Core-Value For Medium-Small Enterprises In Our Country

The main purpose for the article is to inquire and analyze the concept and forming course of both brand and its core-value, and further analyze about the impact which internal-external causes bring to this. This will be much meaningful about the establishment of the brand core-value for medium-small enterprises in our country. In this article, comparison, analysis and other kinds of methods are adopted.Firstly, the article analyses the connotation and meaning of brand and its core-value. The connotation, the significance and the specialty about the brand core-value are also referred. Basically the relationship between the brand and brand core-value is simply interpreted. Theoretically it is clear about the brand and the brand core-value relationships, as well as brand management regarding the practical significance of enterprises.Secondly, the article speculates the difficult which the medium-small enterprises are facing. By the SWOT analysis about them, the strength, weak, opportunities and threats are separately referred. Besides this, the experience which we get from the international enterprises has also been inserted in this article, so as to make the thesis more practical. Though our medium-small enterprises have a great deal of weak in their character, but what is more important for us to understand is that more opportunities are also offered to us in the modern society. So the meaning of this part is to provide suggestion for the enterprises to catch the opportunities and then transfer the threats to strengths.Thirdly, from the microcosmic view, annotate the method of the establishment of the brand core-value for medium-small enterprises in our country. By analyzing the mistake which exists in the protection of brand core-value for the inside and outside enterprises, this article gives several items of suggestion for the protection regarding the brand core-value. Finally, from the macroscopically view, the article tries to find the relationship between the function of the government and the brand core-value. It also provides several items of suggestion which would be helpful for the effect. In this way, external environment has been inserted in the analysis for the brand core-value.