The Research On The Theory Of The Development Of The Market Of The Clothing Brand Construction

Brand idea enactment of clothing and the formation of brand style have direct influence upon the developing direction and the fate of the brand in the future, therefore the two essential factors above relate not only to the possibility of admission by the consumers with expensing goal but also to the long-time development in the future, extending continuously and the brand loyalty of the consumers.The brand is a cultural phenomenon, the style manifested by the brand, association caused by it, representative images of it and its final symbolic significance transmit the brand idea connotation. The brand is not subjective conjecture of the enterprisers, it is the result of the long-time accumulation of the consumers in the life. In order to founding the Chinese famous brand, it should to embark from the clothing brand idea construction, penetrate into segmentation of the consumers with expensing goal, contact with their survival condition and the core value idea of the brand. Through analyzing and localizing the brand style and the vivid essential factors by the consumers with expensing goal, the clothing brand idea and the brand style transmitted and the cognition of them transformed of each other by the consumers with expensing goal in the process of associating of them, which change subjective conjecture of the engineers in the process of the clothing brand idea and the brand style transmitted and the cognition of them transformed of each other. This process contact with consumers' individuality characteristics, the living conditions and the information of brand transmission closely, after passing through each kind of barriers, the brand information kept in the consumers'mind finally is the idea and characteristic of brand.