Research On The Ways Of Global Branding Of Chinese Enterprise

Interbrand is a development trend in the international competition.To some extent,the more famous Interbrands which country have are more puissant position.With the development of technology and economic internationalization,the competition field becomes a large area between different companies.The key point to win different markets is brand which could obtain the trust of the local customer when our companies face kinds of conditions and markets.The World Is Flat which wrote by Thomas L·Friendman give us a new view about our world and the international competition.From this point,we can understand that the flat world have an important influence about business mode and the famework of our company.At this time,we must make full use of brand if our company want to possess of local market.The only way to be as a successfull company is hiterbrand.This Reacher makes use of the former's production to discuss the ways of Interbrand.This paper starts with the present situation of domain and oversea.At fisrt,this thesis analyzes some relevant foundation theory on Global Branding,including concept,character and others.Then this paper analyzes the influence factors of the ways.The following part is the main body of this paper which integrate the basic foundation discuss the situable way of Global Branding of China's Brands.And also this part discuss the brand equity one by one ,at this time ,this thesis weigh the degree of different Global branding. The last Part of this paper is the conclusion ,in which the main findings and the limitation of this research are displayed.It is hoped that this research will be helpful to imProve competition level for China's firms.