The Export Of Brand Strategy, China

As economy globalization and our country's market economy accelerates to develop, the enterprises face with the even more intense competition environment. No matter we take the brand as an economic phenomenon, or as a science, the brand is far beyond its guarantee quality and service, and the symbol of status and wealth, it becomes the invisible strength which promotes economy and culture development. The number of the well-known product and service brand that an enterprise owns indicates its economic potency and market position; also reflects its continuable development ability. The number of famous brands a country own, is not only an important symbol of weighing its economy level of development, also reflects the nation's image and competitive ability.It is a great pity that Chinese brand has not been acknowledged by the global market so far. Furthermore, there's a great gap between the enterprises of China and overseas enterprises on the tactics of brand's marketing and the techniques of branding management. Facing the development of world economy and the intense competition of global market, Chinese foreign trade enterprises must develop its own brand so as to survive in the complicated domestic and international markets. Only by this way, our firms could improve their own strength and their profit, and further to promote our country's economy.Implementing brand strategy to expand export is an effective way to increase our competition in international market, realize the transition from big foreign trade country to the thumb of the foreign trade world. So we must reinforce the building of our own brand, to develop a series of world well-known brand.