Research And Analysis On Co-opetition Games Of International Freight Forwarding

As an important component in circulation sector, the international freight forwarding is an essential middle link in import-export trade, is also the organizer and the designer of the entire international goods transportation. It can act according to the special details of the trustee's consignment, designs the optimum transportation plan, provides various aspects of specialized suggest, can grasp the cargo information during the entire transportation, offering the cargo's movement at any time. Recently, along with the rapidly development of economic and import-export trade, the international freight forwarding has shaped up as a new emerging service industry. Although the international freight forwarding starts late in our country, but because of the national policy's encourages, and so on, the development is good, and the competition is more and more competitive day by day. But what is sure is that, in the future, its development environment and the market will present a prosperous scene. It should update its management idea, the government and the social should also promote the broad cooperation between them positively, through setting up the strategic alliance win-win association to achieve the assembling resources, and complementing one another with the advantages each possesses, developing toward collectivization and formalization.This article first introduced the concept of international freight forwarding, using the table analyzing the difference between international freight forwarder and national freight forwarder from several aspects, in order to give readers a more thorough understanding. Then using the PEST analysis method, analyzing the macroscopic environment of international freight forwarding, and using the five strength models, analyzing the present market environment thoroughly, and introducing the new idea of co-opetition, from the theoretical aspect, comes to the conclusion that, at the present environment and market, it is destiny for international freight forwarding to co-opetition. Thus, using the game theory, from the quantitative aspect, analyzes the necessity of the co-opetition between international freight forwarding. Finally, using the change game strategy offering in the book named《co-opetition》written by Adam M.Brandenburger and Barry J.Nalebuff, offers the change game's strategy of international freight forwarder, introducing the c-opetition into international freight forwarding, offering the new relation of both competing and cooperating.