| Over the past 20 years, with the prosperity of international trade, the international freight forwarding companies have entered a peak period. In addition, due to the reform of China's freight forwarding system in 1990s, allowing private enterprises to carry out international freight forwarding business, China's international freight forwarding industry showing a blowout type development. But with the entry of foreign giants, China's shipping market competition. How to sustainable development in the new market environment has become an important issue facing the current international freight forwarding companies. Because of China's international freight forwarding business marketing channels, profit growth model, marketing personnel, as well as the company's management and international trade, there is a certain gap. Therefore, the innovation of marketing channel mode is particularly urgent.This article through to the Tianjin ZMD company marketing channel in-depth analysis of the existing problems in the marketing channels to put forward the correct opinions and measures. Based on the theoretical knowledge of international freight agency marketing channel, the development model of Tianjin ZMD company's marketing channel is studied. From the current situation of industry and enterprise, existing problems and meet the challenges and opportunities of Tianjin ZMD's status of the marketing channel is introduced, and analysis of its internal and external environment, at the same time, lists the Tianjin ZMD company marketing channel internal advantages, disadvantages and external marketing channel of the opportunities and threats. Aiming at the problems of Tianjin ZMD company marketing channels in the presence and the proposed recommendations for improvement, and effect of Tianjin ZMD company through the improvement of the marketing channel optimization design of empirical analysis, hoping to provide some reference for companies in the same industry. |
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