A Study Of Performance Comparison Of Listed Tourism Companies

As the "the bellwether "of China's tourism industry development, tourism listed company play a very important role in becoming a strong tourism country from a just big tourism country. We can still find that, compare with other world-wide famous tourism company, such as American Express, Japanese transportation, TUI and so on, they have big distance from scale, technology, and management skill aspects etc. Through the compare of different tourism listed companies, this paper expect to set up some strategy that can advance China's tourism listed company developmentAt first, this paper chose four typical tourism listed companies from our own country or abroad, they are Oversea Chinese Town, China Travel International Investment Hong Kong Limited, American Express, and TUI. Then value the whole performance of these four companies in 2006 by factor analysis. Then chose four index systems (liquidity index system, profitability index system, service ability index system, growing ability index system) 9 indices in total to compare, in order to analyze the performance of these four companies from microcosmic and macrocosmic aspects. At last, summarize the distance among these companies, then set up ways that our country's tourism listed company should follow: the most important thing is to improve management policy, making great efforts to foster core competitive power, taking the strategy of diversity, upgrading internationalization level.