Study On The Proportion Of The Manufacturer's Sales Involvement And Profit Analysis

As the economy continues to develop, sales channel of manufacturer continues to be more and sales model adopted by the manufacturer has been changed. Sales model adopted by the manufacturer includes three main forms, one of which is the traditional channel sales model; second, they sell products by themselves using direct sales model; Third, it is a hybrid sales model combination of the above sales models. The thesis based on the profit analysis studies the sales model which should be adopted by the manufacturer and the proportion of the manufacturer's sales involvement under different circumstances, to find the decision-making of manufacturer's sales involvementThe thesis is based on the secondary supply chain system which is formed by a single manufacturer and a single retailer. In the circumstance of the manufacturer participating into the sale, through studying the manufacturer's sales model and comparing the two sides profit by non-cooperation strategy and complete cooperation strategy for analysis, educe that the mutual relations between the proportion of the manufacturer's sales involvement and the respective sales cost of the manufacturer and the retailer. The uncertainty of the marketing environment and the elasticity of the products' price also affect the decision-making of manufacturer's sales involvement as well.