Study On The Development Of Personal Financial Service In Macau Commercial Banks

Personal financial service in global banking sector is facing a high speed development under the wave of financial innovation. Commercial banks personal financial service is going to be the core business which could strengthen banks customer loyalty, increase banks competitiveness, as well as enhancing risk control ability.In this paper, you will firstly find out the introduction of general current situation of commercial banks personal financial services and features in developed countries and regions. Compared with the flourished countries and regions commercial banks personal wealth management service, regarding in Macao is not developed which caused by and relevant to the running of local financial and banking system and the sense of personal wealth managing. But in the same time, it also indicated that there is still having a huge expanding area in opening personal wealth management business in Macao banking sector.At the end of the paper, you will find out the features and problems existing as well as suggestions to the development of personal wealth management service in Macao commercial banking industry under interpreting of the current situation, and proposed to Macao commercial bank should capture current uneasy coming business opportunity and changing their sense to wealth management concept.