The Study On The Profit Model Of Security Brokeage Companies

As the shareholder structure reform going on, China's securities market has entered a new period of development, as the core force in China's securities market, brokers especially brokerage firms face an important step in the reform from the previous day to eat on the channel model to service-profit model changes, brokerage firms still need to change a lot.Contrast with the foreign investment bank, and through the introduction of service profit chain model, refer to customer satisfaction and employee satisfaction, we can analyze the impact of specific measures to affect the income of brokerage firms. Then applying the questionnaires and used by econometrics methods, we adopt on the Finance Securities Company that empirical analysis of customer satisfaction and employee satisfaction Business and the positive correlation between incomes and make a series of practical advice.