Analysis On Consumer Right Conservation In E-commerce

Accompanied with the Internet's development, EC (electronic commerce) in our country is presenting the booming trend; its development benefits all the consumers. However,it also make the law on the traditional market receive the great challenge too, has encroached on the consumer's rights and interests greatly. It affected by the related network environment, policy, law, the consuming consciousness and the market system, still exists many problems, for example, fake advertisement ,formative contract, privacy right, safety etc. In order to resolve these problems in time and insure the EC's smooth development, we have to establish the valid net system to protect the consumers as soon as possible.Basing on the above ideas, the author completes this dissertation. The present dissertation based on a comprehensive study of the new challenges of electronic commerce and the protection of the consumer rights in the EC and analyzes the reasons, at the last, the author suggests some methods to protect the consumer rights. The final purpose is to build a good online trade environment for the consumer, protect consumer's rights and interests, and bring about an advance in benign cycle of the e-commerce.