A Study On The Impact Factors Of Diversifed Export Market And Its Counter-Measure In China

In the early 1990s,chinese main export markets focus on western Europe,Japan,United States and other developed countries and areas. In order to reduce political and economic risk, China put forward diversified export market strategy. At the present situation China has carried out the diversified export market since 1990s, our main export market still focus on developed western countries. The export rate to the four areas Hongkong,Japan,United States and Europe reaches to 67 per cent of total export in China. With the accelerated pace of economic globalization and regional economic integration, it is impossible to avoid risk by exporting to different countries and regions. So we must study the general rules about the concentration ratio of the export market and give our new objective of the diversified export market. At the base of the above analysis ,this paper analyses the factors to affect diversified export market in China from a macro and micro point view. This paper goes deep into the analysis of the factors affecting diversified export market in China with regional economic integration,commodity,enterprises,market and government. And in the case of exporting machinery and electronic product in China. Government plays very important role in carrying out diversified export market. Government's polices and implements are important factors that affect our diversified export market. At present, important measurements to our government is to establish the system of trade promotion service comforming to international practices. Different market economical,geography and cultural environment have directly influenced on diversified export market in China. Foreign invested corporations are the main exporters in due to lack international competence of Chinese erterprises. Chinese corporations have large difference in economic power,management and product study capacity with foreign corporations. One country's product structure decides one country's export market. Now our main export markets still are western developed countries and areas because primary finished products are still our country's main product structures. According to prediction, there are about 400 multi and bilateral trade organizations by 2010. Regional economic integrations have important impact on our diversified export markets. According to the above analysis,this paper gives counter-measures to improve our country's diversified export market. First, we must confirm our main export markets. Second, we must Improve our accelerated serving trade system .Third, we must integrate the diversified export market strategies with go out strategies. Last, we must positively develop regional economic cooperation and deploy the advantage of trade creation and the function of trade radiation from regional economic cooperation.