Research On Strategy Planning And Implementation In Zhengzhou Gas Company

City Gas Company was developed and improved mainly during planning economy period. Now when State Enterprise is experiencing reform, public utilities monopoly is broken and national economy becomes more and more market oriented and internationalized, it is extremely important for city gas companies to do research on Strategy of planning, implementation and enterprise development.Firstly, the dissertation gives a description of general situation of Zhengzhou Gas Company, including business development process, human resources, performance and financial position, company structure, and exterior and interior problems that company faces. In addition, author describes the significance and importance of strategy planning for Zhengzhou Gas Company. Then, the dissertation employs the basic theoretic framework of strategic management and analyzes company's present condition, resources, internal and external environment, enterprise value view, direction of strategic development and measures of implementation, etc. And then we define the boundary of company business, develop the strategy objective. Through SWOT analysis, we find the business opportunities and weaknesses; build company's value view, set up strategy guiding ideology. Furthermore, based on our analysis, we establish company's perspective and develop the executive program of action, plan the strategy framework, point out strategy emphases and safeguard measures.Author thinks that, during the period of state enterprise reforming, energy utilization transforming, and accelerate urbanization process, the gas company should take the scale expansion as the objective, and take advantages of public utilities entertainment's first and strongest impression of customer to expand boundary of pipeline net as quick as possible. At the same time, based on the strong main business, company should also make more development of the related projects, such as natural gas, energy, urban construction, etc. The final goal is to strengthen company's core competencies, to set up modern enterprise management style, and as a result, to lead company to become the top_ranking gas company in China and the largest city gas company in Province Henan.Moreover, this dissertation brings up the detailed strategy implementation measures, which includes developing modern enterprise system, enhancing human resource management, improving enterprise culture, managing innovation, recombining and locating enterprise business fields, emphasizing on science and technology innovation, taking advantages of increasing urbanization to expand itself and merge and acquire other companies.