Study On Space Design Of Marketing Scene

It is an important component for commercial space in the urban society, and it works as an indicating lamp of economic development and civilized progress .Meanwhile it is the spatial carrier of commodity business and the place of realizing the social value ultimately after goods' circulation and turnover. Shopping is indispensable in people's daily life and more important to the business men. They try their best to attract customers by ingenious arrangement, such as adding factors of leisure and entertainment, constructing the atrium and designing landscape and so on, so that customers are willing to pay the bills. Space of marketing scene is also changing, which the manner of open-shelf sale, unique style of special sale-areas and the application of artistic light are making the whole space full of vitality and freshness. Customers can experience the charm of the shopping when walking in the middle of goods Marketing scene not only pays attention to rich and colorful display of goods, but also emphasizes to create a novel and comfortable shopping environment for customers.The paper is divided into five parts. as follows: First, advancing the question to research, the content and the meaning aimed to actuality; Second, the elaboration of related knowledge , facilities design ,the behavior and psychology of customers and commercial space are involved, and then it puts forward the conception of marketing scene; Third, the design analysis of streamline in the marketing scene, the paper mainly studies from space characteristics, humane beings and sign elements, and advances the design principles of streamline; Fourth, the study of display content in the marketing scene. The paper mainly puts forward the principle of design, summarizes the expression form and takes a thorough consider combining the theory and the method of Ergonomics; Fifth, taken the local marketplace's example, the paper searches after the problem in that marketing scene space, analyzes the essential of the problem, and puts forward the improved project; At last, drawing the conclusions.